The Big Fix Up: Making an Immersive Experience

International superstars Wallace and Gromit broke free from the screen to arrive in homes in their first Augmented Reality adventure. The Big Fix Up invites users to join Wallace and Gromit’s new service company, Spic and Spanners. Combining the latest in augmented and mixed reality, Wallace & Gromit: The Big Fix Up, was an epic adventure where users could experience and interact with the story as it unfolds over time. Over a number of weeks, the adventure ensued for Wallace and his “employees”, alongside a new cast of characters voiced by an all-star lineup.

The Big Fix Up, was one of the major Demonstrator projects funded by the Audience of the Future programme. It was developed by Fictioneers (a consortium of games and creative companies), and Wallace and Gromit producer Aardman Animations.

Lead organisation

Sugar Creative / Potato