Schedule

Schedule

The Immersive Futures Lab schedule will feature opportunities for creatives to network, showcase and talk about their work as part of the SXSW 2024 programme.

Sun 10 March

11:00 – 18:00

Let’s Play @ the Immersive Futures Lab

Cypress_5th Floor

Get playful at the Immersive Futures Lab and experience the cutting-edge of creativity and innovation. This showcase includes live demos and prototypes with representatives from XR development programmes: My World (UK) and XN Québec (Canada). Discover the ground-breaking potential of creative technology from games to mental health, live performance to generative AI and be part of the live research and development process with some of the most exciting international start-ups.

Find out more about the showcase exhibitors in Projects

11:00 – 18:00

Québec @ SXSW Showcase

Hamilton Pool_3rd Floor

13:00 – 18:00

UK Immersive Takeover at UK House

UK House

A full day of festival style workshops, talks, discussions hosted by FAC in partnership with Arts Council England, British Council, BFI, Immersive Future Labs and RSC. The day ends with live music in the main arena of UK House from 4.30pm.

Mon 11 March

09:30 – 10:00

Event Room Get-in

Maple_5th Floor

10:00 – 11:00

International Immersive Meet-up

Maple_5th Floor

Join us for an exclusive global gathering of immersive producers, where creativity knows no bounds and innovation takes centre stage. Connect with fellow visionaries from around the world, exchange ideas, and forge partnerships that will shape the future of immersive sector. Whether you’re a seasoned industry veteran or a rising star, this informal networking event is for you.
Register to Attend

11:00 – 18:00

Let’s Explore @ the Immersive Futures Lab

Cypress_5th Floor

Come to explore at the Immersive Futures Lab and experience the cutting-edge of creativity and innovation. This showcase includes live demos and prototypes with representatives from XR development programmes: My World (UK) and XN Québec (Canada). Discover the ground-breaking potential of creative technology from games to mental health, live performance to generative AI and be part of the live research and development process with some of the most exciting international start-ups.

Find out more about the showcase exhibitors in Projects

11:00 – 11:45

Session Break (1)

Maple_5th Floor

11:45 – 12:45

Deep Fake or Bold New Reality: AI Empowered Creativity

Maple_5th Floor

Join us to delve into how AI is reshaping the creative landscape. From entertainment to music, storytelling to design, AI is revolutionising expression and pushing creative boundaries. Whether you’re running Netflix, creating games, building immersive installations or simply curious about AI’s impact, this session will explore AI’s potential to enhances creativity, foster innovation, and amplifies artistic vision.

12:45 – 13:15

Session Break (2)

Maple_5th Floor

14:15 – 14:45

Session Break (3)

Maple_5th Floor

15:45 – 16:15

Session Break (4)

Maple_5th Floor

Tue 12 March

11:00 – 16:00

Let’s Play @ the Immersive Futures Lab

Cypress_5th Floor

Get playful at the Immersive Futures Lab and experience the cutting-edge of creativity and innovation. This showcase includes live demos and prototypes with representatives from XR development programmes: My World (UK) and XN Québec (Canada). Discover the ground-breaking potential of creative technology from games to mental health, live performance to generative AI and be part of the live research and development process with some of the most exciting international start-ups.

Find out more about the showcase exhibitors in Projects