Beyond 2023

Beyond 2023

The Immersive Futures Lab @ BEYOND features a range of creative projects that demonstrate innovative ideas, new types of content and novel uses of technologies drawn from the cutting-edge R&D work developed by XR Stories, The Royal College of Art, Squid Soup and Adapt AI as well as three special guest projects from Ithra, Saudi Arabia

Adaptive Media: Emotion AI Immersive Format

Adaptive-Media® from Adapt uses a new form of Emotion AI to adapt video tutorials in real time based on attention, positivity and learning engagement.

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Behind the screen: The ITV Emmerdale immersive VR experience

Get exclusive access on the Emmerdale set and discover what it takes to make one of the UK’s busiest TV shows in this experimental prototype from AY-PE and ITV.

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Being

A sound and light installation where a unique ‘song’ is created for you, leading you on a personal journey and discovering what the world needs you to do

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Dead Good Venues

Exploring the cultural heritage of northern music venues with immersive technology.

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Fowl Play: A prototype Roblox ITV Emmerdale experience

Head to the Emmerdale village, get to know the show’s characters and help solve a crime in this experimental Roblox prototype game from Dubit and ITV

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Ground: Unearthing Hidden Stories

Using augmented reality to inspire people to think more deeply about food and the global chain

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