Schedule
The Immersive Futures Lab schedule will feature opportunities for creatives to network, showcase and talk about their work as part of the SXSW 2024 programme.
Sat 9 March
19:00 – 23:59
Official SXSW XR Opening Party−
Innovation Bridge Europe House
This event is an unique opportunity to kick-start SxSW at a high-profile and busy international event. The event has been supported by Future Art and Culture.
The IBE house is initiated by german.innovation, New Dutch Wave, and Advantage Austria with close partnerships and cross-collaboration with delegations from Denmark, Canada, Finland, Poland, France, Belgium, Norway, the UK, and many partners from other parts of the world.
Venue Info: Innovation Bridge Europe House at Thompson Hotel, 4th floor event space.
Sun 10 March
11:00 – 18:00
Let’s Play @ The Immersive Futures Lab−
Cypress_5th Floor
Get playful at the Immersive Futures Lab and experience the cutting-edge of creativity and innovation. This showcase includes live demos and prototypes with representatives from XR development programmes: MyWorld (UK) and L’Effet Québec (Canada).
Discover the ground-breaking potential of creative technology from games to mental health, live performance to generative AI and be part of the live research and development process with some of the most exciting international start-ups.
Find out more about the showcase exhibitors in Projects
Venue address and map: The Fairmont Hotel, 101 Red River St, Austin TX 78701 USA
11:00 – 18:00
L’Effet Québec Showcase−
Hamilton Pool_3rd Floor
Have you always wanted to find out more about Quebec’s digital creativity? This space is for you!
From an interactive augmented sculpture (Ecosystem Alpha) to a mixed reality experience (The QuantaScope), from a documentary fable on migration (murmuration) to an interactive art installation (Yaourt), all your senses will be delighted.
Find out more about the showcase exhibitors in Projects
Venue address and map: The Fairmont Hotel, 101 Red River St, Austin TX 78701 USA
Production support for this showcase has been provided by the Creative Economy Team
Mon 11 March
10:00 – 11:00
International Immersive Meet-up−
Maple_5th Floor
Venue Address and Map: The Fairmont Hotel, 101 Red River St, Austin TX 78701 USA
Join us for an exclusive global gathering of immersive producers, where creativity knows no bounds and innovation takes centre stage.
Connect with fellow visionaries from around the world, exchange ideas, and forge partnerships that will shape the future of immersive sector. Whether you’re a seasoned industry veteran or a rising star, this informal networking event is for you.
+++ Register to Attend +++
Produced and supported by the Creative Economy Team and BEYOND Conference.
11:00 – 18:00
Let’s Explore @ The Immersive Futures Lab−
Cypress_5th Floor
Venue Address and Map: The Fairmont Hotel, 101 Red River St, Austin TX 78701 USA
Come to explore at the Immersive Futures Lab and experience the cutting-edge of creativity and innovation. This showcase includes live demos and prototypes with representatives from XR development programmes: MyWorld (UK) and L’Effet Québec (Canada).
Discover the ground-breaking potential of creative technology from games to mental health, live performance to generative AI and be part of the live research and development process with some of the most exciting international start-ups.
Find out more about the showcase exhibitors in Projects
11:00 – 18:00
L’Effet Québec Showcase−
Hamilton Pool_3rd Floor
Venue Address and Map: The Fairmont Hotel, 101 Red River St, Austin TX 78701 USA
Have you always wanted to find out more about Quebec’s digital creativity? This space is for you!
From an interactive augmented sculpture (Ecosystem Alpha) to a mixed reality experience (The QuantaScope), from a documentary fable on migration (murmuration) to an interactive art installation (Yaourt), all your senses will be delighted.
Find out more about the showcase exhibitors in Projects
Production support for this showcase has been provided by the Creative Economy Team
11:45 – 12:45
Deep Fake or Bold New Reality: AI Empowered Creativity−
Maple_5th Floor
Venue Address and Map: The Fairmont Hotel, 101 Red River St, Austin TX 78701 USA
Join us to explore how AI is reshaping the creative landscape. From entertainment to music, storytelling to design, AI is revolutionising expression and pushing creative boundaries.
Whether you’re spearheading Netflix, crafting games, developing immersive installations, or simply curious about AI’s impact, this session will delve into AI’s potential to enhance creativity, foster innovation, and amplify artistic vision.
Don’t miss this opportunity to gain insights into the future of creativity!
Session Speakers:
Guy Gadney, John Canning, Monica Landers
Guy Gadney, Founder & CEO, Charisma AI
John Canning, Director Developer Relations, AMD
Monica Landers, CEO, StoryFit
13:15 – 14:15
Shared Reality: Where Live Performance and Immersive Arts Converge−
Maple_5th Floor
Venue Address and Map: The Fairmont Hotel, 101 Red River St, Austin TX 78701 USA
Join our journey delving into the interplay of live performance and immersive experiences.
Welcoming multimedia creatives, producers, technologists, XR curators and frameless media enthusiasts to explore the complexities of producing and touring Shared Reality content that blends virtual and physical environments.
Step behind the scenes of Arka Kinari: Artivism at Sea, a prime example showcasing how immersive arts forge novel pathways for human connections, spotlight global issues and inspire tangible action.
This session is supported by media innovation initiatives Clwstwr and Media Cymru both of which have invested in 4Pi through seed and development funding. Clwstwr and Media Cymru invest in research, development, and innovation activity across the Cardiff Capital Region to enable fair, green and global growth in the Welsh media sector. Their ambition is to position Wales as a global hub for media production and innovation.
Session Speakers:
Intro by Sara Pepper, Speaker Janire Najera
Janire Najera, Creative Director, 4Pi / CULTVR
Sara Pepper, Director, MediaCymru
14:45 – 15:45
Bringing Immersive to Your Neighbourhood : A Revolution in Experience for Audience and Creator−
Maple_5th Floor
Venue Address and Map: The Fairmont Hotel, 101 Red River St, Austin TX 78701 USA
AIX (Amplified Immersive Xperiences) are on a mission to bring Immersive to your neighbourhood by dismantling barriers for both audience and creators, making immersive experiences mainstream entertainment.
We are creating a global network of interconnected immersive venues which will be powered by a global community of creatives and enabled by our CREATIX technology. This will represent a new paradigm in collective audience experience.
Join us to hear how we are doing this and how to get involved.
Session Speakers:
Sam Hunt, David Norris
Sam Hunt, Chief Content Officer, AIX Live
David Norris, Founder / CEO , AIX Live
Tue 12 March
11:00 – 16:00
Let’s Play @ The Immersive Futures Lab−
Cypress_5th Floor
Venue Address and Map: The Fairmont Hotel, 101 Red River St, Austin TX 78701 USA
Get playful at the Immersive Futures Lab and experience the cutting-edge of creativity and innovation. This showcase includes live demos and prototypes with representatives from XR development programmes: My MyWorld (UK) and L’Effet Québec (Canada).
Discover the ground-breaking potential of creative technology from games to mental health, live performance to generative AI and be part of the live research and development process with some of the most exciting international start-ups.
Find out more about the showcase exhibitors in Projects
11:00 – 18:00
L’Effet Québec Showcase−
Hamilton Pool_3rd Floor
Venue Address and Map: The Fairmont Hotel, 101 Red River St, Austin TX 78701 USA
Have you always wanted to find out more about Quebec’s digital creativity? This space is for you!
From an interactive augmented sculpture (Ecosystem Alpha) to a mixed reality experience (The QuantaScope), from a documentary fable on migration (murmuration) to an interactive art installation (Yaourt), all your senses will be delighted.
Find out more about the showcase exhibitors in Projects
Production support for this showcase has been provided by the Creative Economy Team
16:30 – 18:00
UK Immersive Takeover at UK House−
UK House
Join us in UK House at the annual UK Immersive Takeover Party for networking with art, immersive and innovation delegates and amazing live music from rising UK stars Kyra and The New Eves. Presented by British Underground, Arts Council England, British Council, Immersive Futures Lab, and UK House
Featuring SXSW award-winning artist Karen Palmer, Monica Bello from CERN, Dr Mykaell Riley from the Black Music Research Centre and composer Jamie Perera plus contributions from UK artists and directors presenting in the XR Experience.
Stick around for the after show for amazing live music from rising UK stars Kyra and The New Eves.
+++ Register to Attend +++
